Who We Are

Toy Sellers Group has been serving the Toy, Hobby, and Gift retail communities since 1973. We develop strong relationships with our customers by offering exceptional product lines and by becoming a true business partner with a soft-sell approach that is long on product knowledge and strong customer service.

The product lines that we represent offer exclusivity, extensive range, and full margin. We are strong advocates for the specialty community when it comes to fair pricing and terms of sale.

Lawrence Nissen is the owner of Toy Sellers. He came into the toy industry first as a Sales Manager for Small World Toys, joining the Toy Sellers team in the later part of the 1980’s. After another stint as the National Sales Manager for Small World Toys, Lawrence purchased the Toy Sellers Group in 2018. He is a past President and past member of the Board of Directors of the Western Toy and Hobby Representatives Association and was inducted into their Hall of Fame in 2014. He is a volunteer for the American Cancer Society and loves spending time with his wife, three Golden Retrievers, and two grown daughters.